Personal Philosophy Essay Example | Topics and Well Written Essays - 750 words

Personal Philosophy - Essay Example Taking charge of these differences in abilities allows the teacher to take charge of the class and every learner at a personal level. This is crucial in tailoring the learning process to meet the abilities of each learner at an individual level, which ensures that none is left out. In relation to the individual interest of the learner, teaching takes care of the needs of the learner based on his or her interests and not based on the wishes of the teacher. This can be seen in cases where learners should not be forced to engage in activities that they do not like or those in which they are strongly opposed. Instead, learning should be enjoyable on all levels in that they are encouraged and drawn to do that which they find pleasure in rather than engaging in mass activities. Considering the common curriculum applied for young learners, it is not suited for this purpose but for pushing information into learners, which is also called rote learning. Rote learning and personal interests of the learners do not auger well with each other but instead push learners away from the education. In addition to the issue of interests and individualization, it is important to note the role of freedom in the learning process and the role of a teacher. ... Freedom in teaching granted by the teacher kills the boredom that conventional teaching and methods bring, which creates room for learners to explore areas and fields that interest them. Freedom coupled with exploration generates more knowledge as compared to rote learning in which learners only acquire what teachers plan for them (Sarah, 2010). Instead, learners get to collect information from the information and discover that which they like and which learning methods work best for them. This freedom in knowledge also changes the attitude of the learners towards education and teachers creating opportunities for learners and teachers to experience improved relations and support services. Creativity as a philosophy falls under the responsibility of both the learner and then teacher, but more heavily on the teacher. The teachers’ role in fostering creativity is to ensure freedom and allow learners to explore the environment as they interact with one another, where they receive inspiration to come up with their own ideas and interests. This creativity is a strong tool for both learners and teacher such that they can capitalize on it in relation to perception of concepts. This can be seen in cases where learners are allowed to express themselves concerning how they perceive certain objects and events in the environment. This assists in conceptualization of complex concepts that rote learning does not cater and allows individual attention in teaching. Without tapping into the creative ability of learners, the educational system might as well produce dummies, who only follow instruction with no sense of novelty as in the Lean Concept. This is such that the learners only follow the conventional ways

Literature Review Celebrity Chef Essay Example for Free

Literature Review Celebrity Chef Essay This review should bring all relevant facts about the subject and facilitate practitioners and highlight areas for further research. In short celebrity endorsement is about endorsing products with the help from a celebrity. Consumer association towards a celebrity endorsed produced increases their purchase intention as many see the celebrity as a role model. However, it is important that the consumer can identify with the celebrity and that the celebrity? s image fits with the produced he or she endorses, only then will celebrity backing be an effective advertising strategy. . 2. Background and Definition Nowadays, celebrities are used in advertising in almost every context. Athletes such as Michael Ballack (Adidas) or Tiger Woods (Rolex) or models such as Cindy Crawford (Omega) or Heidi Klum (Katjes) endorse several products. These celebrities act as a spokesperson in order to advertise and promote products (Kambitsis et al. , 2002). Celebrities can create more positive responses towards advertising and greater purchase intentions than non-celebrity endorsers (Byrne et al. , 2003). Using celebrity as an endorser for a given product can either be positive or negative for a company/brand. A campaign that turned out successfully was the campaign with Jamie Oliver as an endorser for the supermarket chain J. Sainsbury. The successful format of the TV production â€Å"The naked chef† provided an ideal platform to use for the advertising campaign within a context relevant for J. Sainsbury? s desire (Byrne, 2003). An example of a campaign that did not turn out successful was when J. Sainsbury used the actor John Cleese in the â€Å"value to shout about† campaign in 1998. Employees and customers alike felt that Cleese was not the right personality to personify the supermarkets quality image (Whitehead, 2003). In the literature there are two different definitions of celebrity endorsers used. The definitions used are: â€Å"A celebrity endorser is an individual who is known to the public (actor, sports figure, entertainer, etc. ) for his or her achievements in areas other than that of the product class endorsed†. (Friedman, 1979, p. 63) â€Å"Any individual who enjoys public recognition and who uses the recognition on behalf of a consumer good by appearing with it in an advertisement†. McCracken, 1989, p. 310) In other words these definitions says that an individual who is known to the public in different ways. The individual is famous and utilizes his or her publicity to advertise a product that does not have anything to do with the individual fame. I consider McCracken? s definition as the most informative one as it is short and concise. The definition gives a clear view of what a celebrity endorser is. Previous studies have been done on consumers? response to celebrity endorsement in advertising. Results of these studies show that celebrities make advertising believable and enhance message recall. Furthermore, when celebrities are recognized with brand names, it creates a positive attitude toward the brand and a distinct personality for the endorsed brand. In the following chapter the method used for this review will be introduced. The chapter will start with how a literature review is defined, followed by the literature search, method problems and quality standards. 2. 1. Definition of literature review Conducting a literature review is about understanding a topic that has already been addressed, how it has been researched by other authors, and what the key issues are (Hart, 1998). According to the author Chris Hart (1998) the definition of a literature review is the selection of available documents; both published and unpublished (in my review I will only study published academic documents), on the topic, which contains information, ideas, data and evidence written from a particular standpoint. 2. 2. Literature search, methodology used When searching for articles I used the databases Emerald, Ebsco and ProQuest. These databases were used because of the highest ranked journals in the field of marketing were listed there. I used the article Journal quality list (2008) issued by Harzading. com, research in international and cross-cultural management. High ranked journals increase the validity of the thesis, as validity is defined as â€Å"The ability of a scale or measuring instruments to measure what is intended to be measured†(Zinkmund, 2000). I also tried to find books relevant to the topic by using the library here at Les Roches International School of Hotel management as well as the library database google. scholar. . 3. Description of sub-topics Purchase intentions: Describes what impact the celebrity endorser has on the consumers purchase intentions. A consumer is more likely to purchase complex or expensive products which are endorsed by celebrities rather than by non-celebrities. Daneshvary and Schwer (2000) point purchase intention as an environment of associations between endo rsement and consumer, depending if the consumer can identify with that association and purpose. Consumers? association to celebrity endorsement/endorser: How consumers associate/have a connection towards the celebrity endorsement/endorser. If a company want a consumer to associate to an endorsed product it is important to choose an endorser who uses the product and where that use is a reflection of professional expertise (Daneshvary and Schwer, 2000). A formula 1 driver endorsing helmets is good, while a tennis player endorsing car polish is less good (ibid). Consumers? attitudes towards the endorser: The consumers? often have a positive attitude towards the product and the celebrity, despite the fact, that it is well known, that the endorser earned a lot when promoting the product (Cronley et al. 1999). Effectiveness of celebrity endorsement/endorsers: How effective is the usage of celebrity endorsement. It is, most likely, more effective to use celebrity endorsement constantly to increase the strength of the link between the celebrity and the endorsed brand. It is also more effective to use a celebrity who is not associated with another product (Till, 1998). Positive/negative effects of celebrity endorsement: the usa ge of celebrity endorsement can be both positive and /or negative, which can influence the company / brand in the end. For example, using celebrities can be very costly; also, celebrities might switch to a competitor, which would then increase the risk of a negative impact (Agrawal and Kamakura, 1995). However, in can be said that celebrities in advertising are widely spread and persistent and the marketing executives continue to utilize celebrity endorsement as an advertising strategy (ibid). Profitability of celebrity endorsement: The use of celebrity endorsement will hopefully lead to increased profitability. A study indicates that there is a positive impact of celebrity endorsement on the expected future profits, which recommends marketing managers to use celebrity endorsers in their advertising campaigns (Agrawal and Kamakura, 1995). Friedman/Friedman (1979)Does effectiveness of celebrity endorsement depend on the product? Interviews with 360 house wives Celebrity endorsements are not effective for all products Till (1998)What are the effects of celebrities endorsing more than 1 product? Case study with 99 students, who were shown different advertisings using the same celebrity endorserThe use of the same celebrity endorser to advertise for various products has got a negative impact on the efficiency of the ad, the product and the endorser. Atkin / Block (1983)Is celebrity endorsement effective in advertising and how does it influence customer purchase intentionsExperiment with 196 test persons, where each participant was shown 3 versions of an ad. Each version featuring a celebrity endorser and a non-celebrity. Advertising using celebrity endorsement is under special conditions more effective than using non-celebrities. Choi et al. (2005)How can celebrities be used successfully in advertising? How effective is the recall-value and the emotional response to celebrity advertising? Experiment with different groups of test persons. Advertising with celebrities is more effective than using non-celebrities under special conditions. Sanbonmatsu / Kardes (1988)How does the credibility of a celebrity affect the consumer purchasing intention? Interviews with 542 persons. Consumer purchasing intentions are more effected using celebrities than using non-celebrities. Tripp et al. (1994) How do consumers judge the celebrity endorsement, the ad and the brand, if the celebrity endorses various products? What are the effects on purchasing behaviour? First Study: interviews with 461 students. Second Study: Interview with 10 test persons. Simultaneous advertising trough the same celebrity has a negative effect on the ad, the product and the celebrity. Agrawal/Kamakura (1996)Which economical effects on advertising are there when using celebrities? Event-Study in regards to the effects on share prices trough the announcement of celebrity endorsementCelebrity endorsement can have a positive and a negative effect on share prices. Agrawal/Kamakura (1995)Can a single celebrity have a positive effect on the company? s value? Analysis of the share price of a company after announcing a celebrity endorserCelebrity endorsement can have a positive and a negative effect on share prices. Charbonneau / Garland (2005)How does a company find the right celebrity endorser for its products? Which criteria should be considered? Questionnaires: 414 marketing managers at 148 advertising companies.

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WHAT IS SCHIZOPHRENIA? Schizophrenia is a long-term mental disorder involving a breakdown in thought, emotion, and behavior. This brain disorder affects a person’s overall mental health state. Those suffering from schizophrenia experience one or more of the following symptoms: o Delusions, such as feeling that people are trying to hurt them o Hallucinations, such as hearing or seeing things that are not actually there o Bizarre behavior, such as talking to themselves or acting inappropriately o Disorganized speech, such as using disorderly speech patterns and sentence arrangements o â€Å"Negative† symptoms, such as lacking interest in personal hygiene, disinterest in social interactions, and lack of motivation Schizophrenia affects about 1 percent of the American population. Schizophrenia, although being common, does not affect one particular population over another. Cases of schizophrenia occur equally in both men and women, yet are more common in older teens and younger adults ranging from the ages of about 16-30. Schizophrenia will generally not be initially diagnosed in persons over the age of 45. The disorder is not more prevalent in any certain ethnicity. Schizophrenia usually does not affect children, except in rare cases. There is not an overwhelming amount of information about the etiology of schizophrenia, such as its specific biological/cellular causes. Mental health is a relatively young research field and much is still being learned concerning how the brain operates. Scientists do know, however, that schizophrenia is caused by certain chemical imbalances in the brain. Also, this specific brain disorder affects every inflicted person in a different manner, making it extremely difficult for scientists to fully und... ...he illness stop taking their medications. In this case, the individual is feeling more like normal and thus thinks they no longer need to take their prescribed medications. When this happens, symptoms will return, and will often lead to elevated suicide risks for the schizophrenic person. FOR MORE INFORMATION and HELP: o NAMI, National Alliance for the Mentally Ill (www.nami.org) o NAMI in the state of Ohio, 1-800-686-2646 o National Suicide Prevention Lifeline, 1-800-273-8255 o Schizophrenics Anonymous Support Group in Cincinnati, Ohio o Wednesday, 2:45-3:45 at 2340 Auburn Avenue Cincinnati, Ohio 45219 o Contact Chris Pedoto, 513-241-1411, for more information o Cincinnati psychiatric doctors specializing in treatment for schizophrenia o David L Fedders (MD), 513-723-0390 o Michael A Gureasko (MD), 513-281-8840 o Khan & Seth (MDs), 513-585-3690 or 513-585-3690

Twains Huck Finn Compared To The Movie :: essays research papers

The Adventures of Huckleberry Finn by Mark Twain is a classic novel about a young boy who struggles to save and free himself from captivity, responsibility, and social injustice. Along his river to freedom, he aids and befriends a runaway slave named Jim. The two travel down the Mississippi, hoping to reach Cairo successfully. However, along the way they run into many obstacles that interrupt their journey. By solving these difficult tasks, they learn life lessons important to survival. The reader will find Huck and Jim more knowledgeable at the conclusion of the novel, and notice their love for life and for each other.After reading the novel and watching the Disney film Huck Finn, one will find many dissimilarities. Many of the classic scenes have been switched around and combined in the 1993 version. There are a few scenes in particular that I will focus and comment on.The major difference between the movie and the book is an important character named Tom Sawyer, who is not present or mentioned in the film. It is evident from reading the story that Tom was a dominant influence on Huck, who obviously adores him. Tom can be seen as Huck's leader and role model. He has a good family life, but yet has the free will to run off and have fun. Tom is intelligent, creative, and imaginative, which is everything Huck wishes for himself. Because of Tom's absence in the movie, Huck has no one to idolize and therefore is more independent. Twain's major theme in the novel is the stupidity and faults of the society in which Huck lives. There is cruelty, greed, murder, trickery, hypocrisy, racism, and a general lack of morality. All of these human failings are seen through the characters and the adventures they experience. The scenes involving the King and Duke show examples of these traits. The two con-artists go through many towns playing the same tricks and scams on the gullible townspeople hoping to make money. They put on acts in the novel such as the "Nonesuch" that get them almost killed as they run out of each town. These scenes, which prove as examples of the foolish society are not in the film.The naivetà © of the Wilks sisters is disturbing to Huck who attempts to help them stop the frauds from stealing their inheritance. The movie is dissimilar to the book in that it concludes with Mary Jane and her two sisters as the heroes who save Jim from being hanged and Huck from dying of a gun wound.

Avon Marketing Strategy

Brainstorm for a few moments and come up with a list of five samples you could use in your professional portfolio. For each sample, indicate the skills and abilities that are reflected. Samples that I can add to my professional portfolio are : Certifications, Diplomas, Degrees, Community service, Volunteer work, Academic Record Newspaper or articles relating to your awards or achievements. 2. Lists two of the five visual perception tips discussed in this chapter that you want to keep in mind when you develop your own portfolio. * Title, Headings and Captions * Graphic images 3.What is another source of visual graphics that you use in your portfolio besides standard clip art? Photos, illustrations, maps and charts. 4. What are some advantages of the electronic portfolio? Advantages * It allows employers to look at your material at their convenience. * It allows employers to spend more time reviewing your qualifications outside the interview * It allows employers to conveniently share your portfolios with others. * setting. It is easy to update by deleting, adding, or changing electronic materials or links quickly.Here is when an electronic portfolio Is more flexible than paper based oratorios- changes can be made in minutes. 5. Describe an Interview scenario where you could easily refer to your professional portfolio. * I was called for an interview in a big organization. The of the Interview the human resources manager starts talking to me In his office, and he starts asking me questions and more questions about me and my professional life. At the end of the Interview he ask me if I have a diploma or master degree then that's when I show my professional portfolio where he can easily read In detail all my studies and achievements.

Avoid the Resume Black Hole With These Tips

Avoid the Resume Black Hole With These Tips Tired of applying and never hearing back? Use these resume tips to ensure your application makes it past the electronic gatekeepers. If you’ve ever looked for a job, you’re probably familiar with the notorious resume black hole. It goes something like this: You find the perfect job online, submit your resume, and then wait, hoping against hopes that you’ll receive a call back. More often than not, no one ever contacts you about your application and you’re left wondering what you could have done differently to change the outcome.Sound familiar? You’re not alone.As a career coach I often hear from job seekers who are frustrated by the lack of response from employers. What many of them don’t realize, however, is that often times, the hiring manager never received their job application.Let me explain. Before your job application is passed along to the hiring manager, it first has to be reviewed by one, if not two, initial gatekeepers: an electron ic screen known as an applicant tracking system (ATS), and a junior-level HR coordinator.In both of these cases, the gatekeeper has been instructed to scan the document for important pieces of information and terms related to the role at hand. If the resume meets this criteria, it will pass through the screen and make its way to the next reviewer, either an experienced recruiter or hiring manager who will have a better understanding of your work and capabilities. If your resume doesn’t make it past these initial gatekeepers, the hiring manager is never made aware of your application.Below are some resume tips to help your application avoid the resume black hole and make it through these initial reviews and to the top of the hiring manager’s pile.Avoid the Headers and FootersDon’t insert your contact information into the actual â€Å"header† portion of the Word document. This can get scrambled by the applicant tracking system and cause confusion for the re cruiter. Instead, decrease your top margin on the document to 0.5 inches and place your name, contact information, and hyperlinks at the top of the page.The same goes for using the â€Å"footer† section of the document.Stick to SimplicityWhile you may want to demonstrate your creativity to the hiring manager, the resume is not the place to do so. In fact, most ATS systems get easily confused by a resume’s extra bells and whistles, such as logos, pictures, embedded charts, symbols, and shading, and could easily reject your application out of confusion.Stick to standard fonts that are ATS-friendly. This includes Calibri, Arial, Tahoma, and Cambria. Click on the following link to view a full list of the best fonts for your resume.Use standard headers for the different sections of your resume, such as Professional Experience or Work History, Education and Professional Development, Technical Skills, and so forth.Lastly, upload your resume as a Word document instead of a PDF to the employer’s career site. ATS systems still have trouble processing PDFs and may miss important information in your resume. Save the PDF version for when you’re emailing your resume to a networking contact and want to ensure the formatting remains intact.Proofread Your Resume CarefullyWhile you may get dinged by a recruiter for misspelling â€Å"definately† when you meant to say â€Å"definitely,† at least they’ll be able to figure out what you’re trying to say. A software system will not. Don’t let your application get tossed into the resume black hole because of a simple typo.Proofread your resume. Then proofread it again. Then hand it over to your friend who majored in English and have them review it. Silly mistakes can be easily avoided if you take the proper precautions with these resume tips.Incorporate Relevant KeywordsEvery profession has its own set of jargon, acronyms, certifications, and skill sets that describe their work and industry. ATS systems are programmed to look for these resume keywords to rank your application and determine if you’re a good fit for the role.In order to make it past these initial reviews, it’s incredibly important to optimize your resume with relevant keywords. Start by reviewing the job descriptions you’re applying to and take note of the terms that routinely pop up on these job listings. If you possess these skills, incorporate these terms throughout your resume in the Core Competencies and Work Experience sections. Be sure to include a Technical Skills section towards the bottom of your resume that lists the systems with which you are proficient. You can also copy and paste a number of job descriptions into JobScan.co to identify the most frequently used resume keywords and see how your application measures up.Before you sit down to write out your role and responsibilities from your previous positions, take a look at the sample job descriptions you’ve gathered that represent your job target. How do they define the position and its responsibilities? What specific language do they use to state the core requirements for the role? If you’ve done that work before or possess those qualifications, describe it on your resume using the exact same wording.In addition, be sure to include the acronym as well as the full name of every job title, certification, degree, or organization that’s associated with your professional experience and qualifications. For instance, you may put â€Å"SSGB† after your name at the top of your resume, but be sure to also spell out â€Å"Six Sigma Green Belt† under your list of certifications. The same applies for common industry terms; while your job title may be â€Å"Director of MARCOM,† it’s important to also include the term â€Å"marketing communications† when describing your role.Don’t fall into the resume black hole. You may not be ab le to control the recruiter’s actions, but these resume tips will ensure your job application makes it past the ATS screen and onto a human being for review.This article was originally published on TopResume.TopResume is a Talent Inc. company, the personal branding destination for all career-driven professionals. Through our extensive network of professional writers, we offer career advice and analyze and write more resumes and LinkedIn profiles than any other service in the world. Ready to get started? Request a free resume critique today.

Free Essays on Physician-Assisted Suicide

Physician-assisted suicide presents one of the greatest dilemmas tothe medical profession. Should someone who is mentally competent, but deemed terminally ill, be allowed to engagein physician-assisted suicide? According to the First Amendment of The Constitution of The United States, â€Å"one hasthe freedom to petition the government for a redress of grievances.â€Å" The Fourteenth Amendment states, â€Å"The Statecannot deprive any person of life, liberty or property, without due process of law; nor deny any person within itsjurisdiction the equal protection of the laws.â€Å" The group believes that a terminally ill patient has the Constitutionalright to decide whether or not to end his or her life with the help of a licensed medical doctor. There have been many cases overthe years where a terminally ill patient who is mentally competent has made the choice to either partake in physician-assistedsuicide or euthanasia. â€Å"Physician-assisted suicide occurs when the physician provides thepatient with the means and/or knowledge to commit suicide†(Death and Dying,91). â€Å"Euthanasia is when the physicianadministers the death causing drug or agent†(Death and Dying,92). The most recent case is that of The Stateof Florida v. Charles Hall. â€Å"Charles Hall is dying of AIDS and challenged the State of Florida to let him die bya self-administered lethal injection without fear of prosecution†(rights.org/ deathnet/open.html). On January31, 1997, a Judge ruled that Charles Hall could take his own life with the aid of a doctor. Senior Judge S. JosephDavis, brought in from Seminole County, â€Å"found that Florida’s strict privacy law and the equal protection clause in theU.S. Constitution entitled Hall, 35, and Dr. McIver to carry out an assisted death without fear of prosecution† (Sun-Sentinel,1A). On February 11, 1997, Charles Hall’s ruling was overturned by the Florida Supreme Court: he no longer hasthe right to end his o... Free Essays on Physician-Assisted Suicide Free Essays on Physician-Assisted Suicide Physician-assisted suicide presents one of the greatest dilemmas tothe medical profession. Should someone who is mentally competent, but deemed terminally ill, be allowed to engagein physician-assisted suicide? According to the First Amendment of The Constitution of The United States, â€Å"one hasthe freedom to petition the government for a redress of grievances.â€Å" The Fourteenth Amendment states, â€Å"The Statecannot deprive any person of life, liberty or property, without due process of law; nor deny any person within itsjurisdiction the equal protection of the laws.â€Å" The group believes that a terminally ill patient has the Constitutionalright to decide whether or not to end his or her life with the help of a licensed medical doctor. There have been many cases overthe years where a terminally ill patient who is mentally competent has made the choice to either partake in physician-assistedsuicide or euthanasia. â€Å"Physician-assisted suicide occurs when the physician provides thepatient with the means and/or knowledge to commit suicide†(Death and Dying,91). â€Å"Euthanasia is when the physicianadministers the death causing drug or agent†(Death and Dying,92). The most recent case is that of The Stateof Florida v. Charles Hall. â€Å"Charles Hall is dying of AIDS and challenged the State of Florida to let him die bya self-administered lethal injection without fear of prosecution†(rights.org/ deathnet/open.html). On January31, 1997, a Judge ruled that Charles Hall could take his own life with the aid of a doctor. Senior Judge S. JosephDavis, brought in from Seminole County, â€Å"found that Florida’s strict privacy law and the equal protection clause in theU.S. Constitution entitled Hall, 35, and Dr. McIver to carry out an assisted death without fear of prosecution† (Sun-Sentinel,1A). On February 11, 1997, Charles Hall’s ruling was overturned by the Florida Supreme Court: he no longer hasthe right to end his o...

How Do I Find the Right Job for Me (A Comprehensive Guide)

How Do I Find the Right Job for Me (A Comprehensive Guide) there’s a vast career world out there, fill with jobs of all kinds. regardless of your situation, finding the right job is never easy. maybe you’re fresh out of school and not quite sure where to begin with your career. maybe you’ve started out for a year or so and realized you’re on the wrong foot, and want to see what else is out there. hey, maybe you’ve put in 10-20 years and have realized you want to explore a new avenue. whatever the case, we want to provide you with the best jobs out there for a variety of scenarios. read on, start researching, and find the right job (and hopefully career) that will bring out the best in you.best jobs with a high school diplomaif you have your high school degree in hand and are looking to enter the working world right away, you’re in luck: there are a world of jobs out there, and some of them come with a hefty paycheck:your top 10 job options with a high school diploma11 high paying jobs that donâ€℠¢t require a college degreesearch for moneymaking jobs you can get with a high school diplomaand if you need a leg up on your job hunt, we’re here for you on that. thejobnetwork has thousands of listings for you to explore, no matter what field you hope to enter. check a few out below, and search for yourself to find the specific type of nursing that interests you.search for:air traffic controller  jobsconstruction manager jobscourt reporter jobsreal estate broker jobsbest jobs with a  college degreeif you’ve made your way through a higher education program, another world of jobs can open up for you: from banking to broadcasting, or teaching to transportation. you’re only limited by your reseach and your job applications. read on to learn more about the many avenues open to you–some that can come with a hefty paycheck!the best jobs for recent college graduates10 highest paying jobs for college graduatessearch for moneymaking jobs you can get with a co llege  diplomalet thejobnetwork help you find these great gigs. check out the below for listings, or search on your own to explore any field–thousands of listings await!search for:pharmaceutical sales rep jobsregistered nurse jobsweb designer jobssoftware developer jobsbest jobs for a happy lifemaybe you’re not only out to find employment, you’re also out to design a career that will keep you (and by association, your family) happy. did you know it’s 100% possible to find a gig that you enjoy going to most days? and not only that, some of these jobs also come with a sweet paycheck.13 best jobs for good work life-balancetop 7 least stressful jobs that pay big money [infographic]and hey, while you’re planning out something practical (like the jobs above), you can also dare to dream. check out these pie-in-the-sky jobs and imagine a life of riding waterslides all day.15 best jobs in the world search for jobs that give you a balanced lifecheck out th ese listings from thejobnetwork for jobs that pay well and don’t occupy you at all hours of the day (and weekends!)technical writer jobsphysical therapist jobsoptometrist jobsbest jobs for a hefty paycheckmaybe you have your eye on the prize–that is, a prize paycheck that will pay the bills†¦ and then some. take a look at the following, where we explore the highest paying jobs in several industries.  whether you want to commit to a nursing degree and full-time career or pick up some extra work on the side, these will give you a place to start and a direction to pursue if you need to find gigs that offer the highest pay for your time.top 7 highest paying nursing jobswhich fields have the highest paying administrative jobs?10 high-paying construction jobs that don’t require a college degree10 highest paying part time jobssearch high-paying jobsbegin by checking out these listings which give you a sense of what’s open and the credentials you’ll need to land your next (or first) job.translator jobsnurse practitioner jobspersonal trainer jobsdatabase administrator jobscarpenter jobsbest jobs in every area of the countryno matter where you live (or where you want to move, or where you have to move), we’ve got you covered. read on to explore the top jobs in every region of the united states. if you’re in a rut and want to know what’s thriving or need to move and what to know what to pursue, it can help to understand where your area of the country specializes and whether or not there’s a role for you.the top 5 jobs in every major industry in the westtop 5 jobs in the southwesttop 5 jobs in the midwestthe top 5 major industry jobs in the southeastthe top 5 jobs in the northeastthe top jobs in the u.s. mountain plains region5 of the best cities to find a job in right nowmaybe you’re fresh out of high school or college, diploma in hand, and wondering how to shape your career. taking a look at a map of the country and then planning your path according to what is lucrative and hiring is a smart and targeted way to find career success!search  top jobs in each regionlooking for a job right now? check out the below listings for popular  jobs in every area of the u.s.:web developer jobsactuary jobsoperations research analyst jobsmedical assistant jobsoffice manager jobswhether you’re just staring out or looking for a big change, thejobnetwork has you covered, no matter your experience level or desired field. search today and start your career!

Case Analisys Report - Microsoft Antitrust Battles Essay

Case Analisys Report - Microsoft Antitrust Battles - Essay Example ses the primary stakeholders in the case, a legal analysis, as well as an ethical analysis of the different issues surrounding the antitrust case against Microsoft. It also includes a discussion of different factors that may have contributed to Microsoft’s display of unethical behavior as well as factors that need to be addressed to resolve the issues. The paper gives recommendations on what actions are needed to deal with the legal/ethical issues as well as policies that the company can adopt to prevent such incidents from recurring in the future. Although the partnership between William H. Gates (more commonly known as Bill Gates) and Paul G. Allen has been established in the year 1975, it was not until a year after that the trade name Microsoft Corporation was officially registered in New Mexico with the Office of the Secretary of the State (Microsoft, 2005). Since then, Microsoft has become renowned worldwide for their extensive range of original products and software as well as their laudable skills in marketing and advertising their products. As popular the reputation of Microsoft Corporations might be, they have been face with numerous cases regarding alleged violations of ethical and legal matters. These issues have cropped up in connection with Microsoft’s control of certain markets related to the selling of computer and software. The earliest inquiry was way back in the year 1990 regarding breach of the Clayton and Sherman antitrust laws. Since then, other complaints from several large corporations such as Apple Computer, Sun Microsystem, and Netscape Communications have been brought against Microsoft Corporation. The most recent antitrust complaint was from Opera Software ASA in the year 2007 with regard to Microsoft’s manipulation of web browser by combining the Windows operating system with Internet Explorer, thereby going against accepted web standards (Opera Software, 2007). These complaints have had an effect on Microsoft financially, when

Operation Management and All Aspects of the Business Process Research Paper

Operation Management and All Aspects of the Business Process - Research Paper Example The first step to a successful operation is to develop a detailed business plan. This plan should include all aspects of the business including the operation plan. The operation part of the plan for small business processes from raw materials purchase and handling, to package and shipping. Though operations plan can and probably will change throughout the life of a business, it is the one process that can not cut from any business. Why employ OM? Though a relatively new field of research and still evolving, many businesses employ it as a way to increase productivity and reduce error. OM allows companies to be more competitive by reducing the unnecessary cost involved when resources are squandered. Who can be credited with the introduction of OM? No one person can be credited with this process. After all, throughout the evolution of man, through the centuries man has always found ways of becoming more efficient. The nature of the human being is to essentially be lazy. Therefore the hu man being is constantly finding new ways to get more for less. This means more increase in productivity or output/input. This has to lead to the world today. The world now is that lead by an increase in productivity. The strive for this increase has fueled innovation. The steam engine was replaced with the gas engine. The horse and carriage were replaced by the horseless carriage and the typewriter with the personal computer. Why is this important? All of these accomplishments represent the natural human instinct to become more efficient.

Worplestrop Case Study Essay Example | Topics and Well Written Essays - 2000 words

Worplestrop Case Study - Essay Example Akin to all other business entities, the Worplestrop Partnership wants to develop an efficient costing and information systems for the management of their organization. This would necessitate the development of budgets, accomplishing responsibilities to achieve the goals, incessant evaluation of real performance with expected standard performance, taking counteractive actions if required in addition to revising the budgets. Assessment of the various product cost and budgetary control methodologies and systems The most commonly employed cost budgeting techniques and tools comprise of ‘strategic budgeting’ as well as ‘contingency and allowance budgeting’ (Owens, 2007). In the former technique, the management of the organization estimates the cost that might be incurred in their operational activities, however it is very difficult to accurately estimate the costs involved. The later cost budgeting technique ascertains that a suitable amount of finances is devel oped to provide accommodation for upcoming hazards or unforeseen expense rises. For the successful implementation of contingency and allowance method of budgeting, Worplestrop Partnership would have to establish their expenditure build-up procedure comprising of base and contingency expense estimations in addition to allowances and finance reserves. This approach involves the grass roots as it builds up and communicates a plan for accomplishing superior estimates with all the workforces. Figure: Expense Build-up Components (Owens, 2007). In addition to this, there are around five different methods of budgetary control, namely, summary budget, fixed budget, financial budget, flexible budget and zero-based budgeting. The assessment of these methodologies reveals that zero-based budgeting would be appropriate for Worplestrop Partnership, because it would enable the organization to methodically assess the various operational activities undertaken by it. This would ensure that the manage ment is able to distribute its resources as per the precedence of its activities. The implementation of this technique would ascertain that Worplestrop takes up activities are vital for the business and that those are carried out in the utmost manner. This is because; this method would connect the budgets with the overall goal of the organization (Shah, 2009). The management of an organization and the decision making processes involved in it can be categorized into three groups, namely, operational, tactical and operational. All the three categories comprise of planning as well as control measures. Nevertheless, the focus of strategic level is more on planning, while at the operational level it is more accentuated towards control. Information Outputs to support Management decision making at operational level The ground level managers or supervisors are directly in charge for those involved in production or manufacturing. They are associated principally with the administration of non -management human resources and the management of routine operational activities. The major responsibility of such managers is to assess performance of the business unit against the standard that has been specified. The manager ought to be familiar with precisely how much was

Technology Essay Example | Topics and Well Written Essays - 750 words - 12

Technology - Essay Example Communication is an important characteristic of humans. Human beings communicate for various reasons. Therefore, communication should be effective and efficient, in order to achieve its objectives. Being a characteristic of human beings, communication has existed throughout history. However, this was done differently at various time periods. The differences in communication during different historical times base on the level of effectiveness and efficiency of communication at each historical time. Nonetheless, this also wholly depended on the level of technology at that particular period. This is mainly because technology plays an important role in shaping communication (Storm and Media Web). About one hundred years ago, the communication tools that people use today did not exist then. This could only be imagined as science fiction, owing to the low level of technological advanced during that time. Today, people can communicate through different avenues. These include cell phones, social media, fax, e-mails, and the internet. In the past however, people would communicate through letters and telegraphs, as well as word of mouth. As compared to the present tools of communication, the past communication tools were less effective and less efficient, thus unreliable (Storm and Media Web). However, today, communication is instant. Smartphones are widely used today to carry out diverse functions. These can be used for making calls, sending messages, playing games, running applications, surfing the web, and taking and storing photos, and downloading and storing music, among other functions. However, these are quite expensive today, as compared to the basic phones. In the near future, however, it is expected that the basic phones will completely fade away, so that most people will use smartphones, which will be cheaper by then. The process is gradual. People that value and

Concidering Censorship Essay Example | Topics and Well Written Essays - 750 words

Concidering Censorship - Essay Example Basically, we all know that information is power and the aim of censorship is to control this information and in the end contain power. Therefore, censorship is the control of information or suppression of speech that is distributed in any population with an aim of protecting that population from any harm. What matters at the end of the day is whether the aims and objectives of the censorship have been achieved despite the methods used in censorship. As mentioned above, censorship is varied and comes in many forms reason being that society has different sectors. Moral censorship has the main aim to remove, control or censor any pornographic material such that it does not reach the society. Pornography is not only shunned by traditional and religious groups, but it has also been placed in the group of permanently illegal material by the elites in the society. One such example of moral censorship is the controversy that surrounded the rock and roll group The Rolling Stones on their song â€Å"let’s spend the night together† (Inglis 562). Apparently, the song was obscene and looked down upon, in fact the author states â€Å"such a blatantly sexual song should not be sung to a family audience†. One of the most explicit and intimidating form of censorship around the world is political censorship. This is one way with which most famous dictators have used to remain in power and control their subjects oppressively. Famous African dictators who have been accused of using such censorship include President Robert Mugabe of Zimbabwe among others. In some cases, especially during war, countries involved in war control the information that they release to their population to prevent valuable information from reaching their enemies. Information exchange is controlled in both cases because it is perceived as being ‘harmful’. With great appeals to divinity and religiousness, the church has joined the quest to censor some information leading to the development of

Technology Essay Example | Topics and Well Written Essays - 750 words - 12

Technology - Essay Example Communication is an important characteristic of humans. Human beings communicate for various reasons. Therefore, communication should be effective and efficient, in order to achieve its objectives. Being a characteristic of human beings, communication has existed throughout history. However, this was done differently at various time periods. The differences in communication during different historical times base on the level of effectiveness and efficiency of communication at each historical time. Nonetheless, this also wholly depended on the level of technology at that particular period. This is mainly because technology plays an important role in shaping communication (Storm and Media Web). About one hundred years ago, the communication tools that people use today did not exist then. This could only be imagined as science fiction, owing to the low level of technological advanced during that time. Today, people can communicate through different avenues. These include cell phones, social media, fax, e-mails, and the internet. In the past however, people would communicate through letters and telegraphs, as well as word of mouth. As compared to the present tools of communication, the past communication tools were less effective and less efficient, thus unreliable (Storm and Media Web). However, today, communication is instant. Smartphones are widely used today to carry out diverse functions. These can be used for making calls, sending messages, playing games, running applications, surfing the web, and taking and storing photos, and downloading and storing music, among other functions. However, these are quite expensive today, as compared to the basic phones. In the near future, however, it is expected that the basic phones will completely fade away, so that most people will use smartphones, which will be cheaper by then. The process is gradual. People that value and

Cineworld Group PLC Essay Example | Topics and Well Written Essays - 1000 words

Cineworld Group PLC - Essay Example Objective of the report The objective of this assessment is to highlight the relation between the performance and the corporate governance of the company. The company chosen for this assessment is Cineworld Group PLC. In 1995 Stephen Wiener founded Cineworld Group plc. Initially it was a private company but in the month of May in 1997 it became listed on the London Stock Exchange. It is the only listed cinema company in the UK. It consists of around 70% of the total UK box office market and owns 60% of the total number of screens in the United Kingdom (Cineworld Cinemas, 2012b). Critical evaluation of the corporate governance Cineworld Group PLC is a listed FTSE 250 company in London Stock Exchange. It follows the corporate governance code and conduct of United Kingdom for the companies below FTSE 350. The board of Cineworld Group PLC has eight members out of whom there are two Executive Directors and number of Non executive directors is six. Among the non executive directors five of them are independent and one non executive director works independently. There are three main committees namely remuneration nomination and audit. Each of this committee works in their respective fields. New committees are formed by the board to discuss some specific topics .The nomination committee helps in setting up the board. It evaluates the skill and experience of the board members and determines its size and composition. It also appoints and replaces directors whenever necessary. This committee also looks after the retirement of the board members. The three non executive directors are David Maloney, Thomas McGrath and Peter Williams. Thomas McGrath currently heads this committee. The general meeting of this committee is held twice a year. The committee for remuneration looks after the company’s policy that deals with the executive and personal remuneration and also with the remuneration of non executive directors and senior management who are below the Directors. The three non executive directors in this committee are Peter Williams, Martina King and David Maloney. Peter Williams is the chairman of this committee. The general meeting of this committee is held twice annually. The committee for auditing ensures the proper reporting of the financial statements of the company. It scrutinizes the financial statements and also reviews the internal and external audits. This committee helps in recruiting the external audits and looks after the proper functioning of the internal audits. It also reviews and finalizes the annual report. Peter Williams, David Maloney and Rick Senat form the audit committee. David Maloney is the Chairman of this committee. The general meeting of this committee is held twice annually. The main aim of the corporate governance board of Cineworld Group PLC is to abide by the UK corporate governance code. (Cineworld Cinemas, 2012c). Relation between performance and corporate governance Corporate governance is one of the key facto rs that ensure consistent growth of a company. Any company that aims for a steady increase in its profit and its shareholders wealth must have well functioning corporate governance policies. If we take a look at the financials of the Cineworld Group PLC and compare the year 2011 with the year 2010 we will see that this company has improved its financials significantly

Motorcycle industry analysis Essay Example for Free

Motorcycle industry analysis Essay Definition Motorcycles fall into the category called Recreational Vehicle, Motorcycle and Boat Retail Industry. These are companies that retail recreational vehicles, boats, motorcycles, jet skis, and/or related accessories. In Hoover’s classification, based on the North American Industry Classifications System (NAICS) and the older U. S. Standard Industrial Classification (SIC) system, motorcycles fall under a smaller subcategory called Motorcycle, ATV, and Personal Watercraft Dealers Industry. This U. S.industry comprises establishments primarily engaged in retailing new and/or used motorcycles, motor scooters, motorbikes, mopeds, off-road all-terrain vehicles, and personal watercraft, or retailing these new vehicles in combination with repair services and selling replacement parts or accessories. Statistics In terms of looking at the whole industry, motorcycle dealers make up a majority of the industry when compared with ATVs and personal watercraft dealers. The chart below shows statistics from 2002 comparing the motorcycle dealers with all other motor vehicle dealers in the industry. As the charts illustrates, motorcycle dealers made up 91. 5% of sales in this industry, while ATVs and personal watercraft dealers only contributed to 8. 5% of sales. Year 2002 Motorcycle DealersAll other motor vehicle dealers (ATV personal watercraft dealers) Total Establishments4,3845144,898 Sales ($1,000)14,636,299 (91. 5%)1,353,829 (8. 5%)15,990,128 (100%) Annual Payroll1,429,316106,6811,535,997 Paid Employees46,0374,18850,225 www. industries. hoovers. com Analyzing data for motorcycle dealers between the years of 1997 and 2002 reveals some important information. The results show the growth and percent changes in certain categories pertaining specifically to the motorcycle dealer industry. While the number of establishments only increased approximately 21 percent, the amount of sales increased almost 99 percent. The annual payroll (excluded from the graph) increased 100 percent and the paid employees rose by 59 percent. These figures, illustrated through a bar graph below, indicate a growing industry especially for those companies already in the business with establishments formed. Motorcycle Dealers. Although there are many nonfranchised retailers in the industry, 80 percent of the industry’s business is made up of franchised outlets. The average franchised motorcycle outlet generates sales and services almost six times that of nonfranchised outlets. In addition to selling motorcycles, dealers make up almost half of their business through sales of parts, accessories, and apparel. In 1997 approximately 6. 5 million motorcycles were owned in the United States, with California having almost two times more retail outlets than any other state. In terms of rider distribution, California, Texas, New York, Florida, and Ohio accounted for more than one-third of all motorcycle ownership in the U. S. In terms of a target market there seems to be no specific or clear differentiation. Below are some statistics that allow one to make judgments based on the Harley Davidson demographic profile. Gender20002001200220032004 Male91%91%91%90%90% Female9%9%10%10%10% Purchasers (2004) †¢ 42% Owned Harley-Davidson ® motorcycle previously †¢ 31% Coming off of competitive motorcycle †¢ 27% New to motorcycling or havent owned a motorcycle Background and Competition. â€Å"The earliest motorcycles were basically bicycles powered by small engines, and the motorcycle was considered a relatively cheap alternative to the more expensive, early automobiles. Many U. S. manufacturers produced motorcycles before World War I, contributing to a dynamic, if not booming, domestic market. Harley Davidson, Orient, Henderson, Cyclone, and Indian were the primary competitors at that time. Henry Fords affordable Model-T, however, doomed many motorcycle manufacturers. In fact, by the end of the Great Depression, the only remaining manufacturers and sellers of motorcycles were Indian and Harley-Davidson. Indian closed down production and distribution in 1953. The late 1950s and early 1960s saw the first influx of low-priced, smaller Japanese motorcycles and scooters into the United States. Honda began U. S. distribution of its products in 1959, with the slogan, You meet the nicest people on a Honda, to combat the negative image associated with the sport. Yamaha starting selling motorcycles in the United States during 1960; Suzuki followed in 1963; and Kawasakii joined the competition in 1967. BMW opened a U. S. distribution arm in 1975, incorporating in New Jersey. Harley-Davidson ended years of private ownership in 1965 with a public offering of its stock, and eventually merged with industrial giant AMF in 1969. The oil crisis in the 1970s prompted the popularity of the smaller motorcycles, mopeds, and scooters that were made primarily by Japanese manufacturers. Dealers sold vehicles to those interested in conserving gas and finding cheap transportation. Harley-Davidsons market share, already dropping, was further threatened by Hondas 1969 entrance into the heavy and super heavyweight segment of the market. By the late 1970s Harley-Davidson faced severe production quality problems in addition to stiff competition. A management buyout in early 1981 set the course for the companys revitalization. It was protection under higher tariffs however, recommended by the International Trade Commission that helped shut Honda out of Harley-Davidsons key market. In response, Japanese manufacturers evaded the tariffs by setting up assembly plants in the United States. Harley-Davidsons resurrection and Hondas sagging sales worked to even the motorcycle market by the early 1990s. † (www. answers.com/topic/motorcycle-dealers) Below is a pie chart that shows the motorcycle industry major players and their market share relative to one another. â€Å" The Big 4 Japanese have 70% of the capital dollars in the motorcycle industry. BMW and H-D combine for another 26%. Everyone else is pretty much a rounding error. At least by this measure these six companies (the Big 4 Japs, BMW, and H-D) utterly dominate the motorcycle market in every way that really matters. † http://www. muddywatersmx. net Industry Trends and Current Events â€Å"Motorcycling remains one of Americas most popular forms of recreation and transportation. The number of people who enjoy motorcycle activities is comparable to the number of people who engage in fishing, golfing, and camping. Because there are many sizes of vehicles available, motorcycling has become a family recreational activity. In addition to providing enjoyment, motorcycles, scooters, and all-terrain vehicles are used in industry in various ways. † (www. answers. com/topic/motorcycle-dealers) â€Å"The retail motorcycle, moped, and all-terrain industry is strongly affected by national economic trends. Recessionary and expansionary trends essentially dictate the retail consumption levels of vehicles. † According to Irwin Broh Associates’s 1998 survey, the average motorcycle rider was a 38-year-old married male with a college education earning $44,250 per year. â€Å"These older, more affluent riders of 1998 could afford heavier, more comfortable, more expensive motorcycles. Also, the ranks of women motorcyclists continued to grow in the 1990s, rising from 6. 4 percent of riders in 1990 to 8. 2 percent in 1998. † (www. answers. com/topic/motorcycle-dealers) â€Å"The growth from exports became a major player for the motorcycle industry in 2000. † The demand by the foreign market was expected to grow well into 2007. The chart below shows the Top Destinations for U. S Motorcycles and Parts Exports by country for 2002 to 2003. The top two major players are Canada and Japan. â€Å"On December 23, 2003, the Environmental Protection Agency (EPA) enacted the newest set of emission standards for highway motorcycles†¦Beginning in 2006, motorcycle manufacturers would have to reduce emissions of HC and oxides of nitrogen by 60 percent. (www. answers. com/topic/motorcycle-dealers).

Supply Chain Management In FMGC Sector In India Commerce Essay

Supply Chain Management In FMGC Sector In India Commerce Essay The Rs.85000 crore FMCG market in Indian is growing at a quick speed despite of the economic downslide. The raising disposable earnings and enhanced lifestyle in most tier II and tier III cities are having an influence on the FMCG development across the nation. Over the years organizations like HUL, ITC and Dabur have enhanced efficiency with innovation and strong distribution channels. Their key products have strengthened their existence and outperformed competition in the FMCG segment. Moreover organizations have been effective in refreshing their existence in the semi-urban and rural marketplaces. This report examines the supply chain management for FMCG companies in India. This starts with an overview of the FMCG sector in India and goes on to explain how the supply chain in such companies across the nation have added value to the industry and how further betterment in the system can add onto the growth of the industry. The report also contains a summary of the key players, including their product portfolio, business operations, and strategies. The report concludes with an industry outlook section. Introduction Statement of Problem The current issues that are affecting supply chain performance in FMCG are: Distributor Performance  Inadequate efficiency of Suppliers and Transporters may cause low levels of client satisfaction and excessive route to Market costs. Although there are factors that Manufacturers cannot influence, especially poor infrastructure, there are many ways in which Distribution and Transport expectations can be considerably improved. Thus managing availability in complex distribution set ups is a challenge Improving Distributor Performance Companies look at improving distribution and transportation through improving current processes and systems. Logistics  Some companies operate with owned warehouses, distribution centers and trucks and are not sure whether this is the best option. Growth Supply Chain Limitations For all companies a key concern is to evaluate all areas of the provide cycle for ways to improve productivity, customer satisfaction and reduce supply chain operational costs and capital put in the supply chain. One common concern is a lot of completed products kept by the maker compared with the relatively low levels of finished products kept by the distributor. Planning Poor forecasting and demand planning is causing production planning issues by continuously changing production plans on a weekly and sometimes daily basis. Production Planning tools are generally felt to be inadequate and either not available within the ERP system or used stand-alone spreadsheets and manual workaround solutions. The other taxation structures, dealing with counterfeit goods, infrastructure, emergence of third party logistics provider and reservation for the small scale sector are some of the other challenges faced by FMCG industries. Purpose of Study India is going through a retail revolution. All the big business homes are coming into this Segment and it is growing at a very fast speed. Worldwide leaders in this sector like Wal- Mart, Tesco and Carefour are also trying to get into the Indian market. Retail is providing incredible possibilities in career. However, our nation also poses a big challenge to organized large retailers particularly in the FMCG sector. Food being perishable item, for the retailer to be successful the key is proper supply chain management. The task comes from a number of factors, e.g. huge size and inhabitants of our nation, different lifestyle and hence different preference, very inadequate infrastructure like inappropriate roadways, bad connection between production centers and markets, lack of proper cold chain facility like refrigerated transportation, ware-housing etc. Under these conditions it is interesting to find out how huge structured retailers are dealing with these problems. In this paper a relative study is made in supply chain management adopted by different players in FMCG segment. Review of Literature Defining Supply Chain Management Supply chain management (SCM) is the process of planning, employing and controlling the operations of the supply chain as effectively as possible. Supply Chain Management ranges all activity and storage of raw materials, work-in-process stock, and finished goods from point-of-origin to point-of-consumption. In other words Supply chain management (SCM) is the art and science to improve the way a company manages its raw components and final output in terms of a product or a service and offers it to customers. Supply chain can be identified as the physical, financial and information networks for the logistic activity of materials, funds and related information. It starts from the acquisition of raw materials to distribution of finished products to the end users. Participants of supply chain include all vendors, service providers and customers. In essence, Supply Chain Management incorporates supply and demand administration within and across companies. Some experts distinguish Supply Chain Management and logistics, while others consider the terms to be interchangeable. It is useful to remember that these are the terms that are used intertwine to define and distinguish between these related terms. Although Supply chain management is no longer a business school concept, but a track proven technology appropriate to just about every company, regardless of the industrial sector. It is a sequence of complicated data that optimize enterprise plans within given set of constraints, backed up by a fully integrated suite of financial, distribution, and human resource management system. Supply Chain Management features planning and management of all activities involved in sourcing, procurement, conversion and logistics management activities. Often, it also includes co-ordination and collaboration with channel partners and customers. Supply Chain Management integrates supply and demand within and across companies. Supply Chain Management execution is handling and co-ordination of the activity of materials, information and resources across the supply chain. Thus, Supply Chain encompasses all activities associated with the flow and transformation of materials and information from the raw material stage through to the end user. Fast Moving Consumer Goods (FMCG) goods are commonly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular periods. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high return. The FMCG Industry is on a high growth curve with the overall demand expected to multiply over the next decade. This high growth is most likely to be accompanied by significant structural shifts such as changing customer preferences, emergence of modern retail dimensions, growing rural spend tendency. The resultant new challenges that need to be addressed for an efficient and effective supply chain are: Managing generation of different varieties. Aligning to the outstart of new channels. Managing the challenges of reach. Companies are now realizing that current supply chain configurations need to evolve to enable them to participate in achieving growth. This requires fresh thinking on the ways in which an organization would structure itself in terms of its key supply chain processes and drivers. With the presence of 12.2% of the world population in the villages of India, the Indian rural FMCG market is something no one can overlook. Better infrastructure facilities will improve their supply chain. A qualitative study conducted in the past has captured information about the supply chain management in major FMCG Industries in India. Major Players in the FMCG Market in India Domestic players Britannia India Ltd (BIL) BIL is a major player in the Indian biscuit/cookie industry, with famous brands such as Tiger glucose, Mariegold, Fifty-Fifty, Good Day, Pure Magic, Bourbon etc. The company holds a 40 per cent market share in the overall structured biscuit market and has a capacity of 300,000 tonne annually. Indian Tobacco Corporation Ltd (ITC) Indian Tobacco Corporation Ltd is an affiliate of British American Tobacco with a 37 per cent stake. While ITC is an excellent market leader in its traditional businesses of cigarettes, hotels, paperboards, packaging and agro products, it is rapidly getting business even in its nascent businesses of branded apparel, greeting cards and packaged foods and confectionary. Marico Marico is a leading Indian Group came into existence in 1990 and operating in consumer products, aesthetics services and worldwide ayurvedic businesses. The organization also markets food products and distributes third party products. Marico owns well-known labels such as Parachute, Saffola, Sweekar, Shanti Amla, Hair Care, Revive, Mediker, Oil of Malabar and the Sil range of processed foods. The organization plans to capture growth through steady change of selection along higher margin lines and focus on volume development, consolidation of market shares, building up brands and new product promotions. Multinational players Cadbury India Ltd (CIL) Cadbury Indian Ltd is a 93.5 per cent subsidiary of Cadbury Schweppes Plc, UK, and a global major in the chocolate and sugar confectionery market. CIL is currently the largest player in the chocolate market in India with a 70 per cent market share. The organization is also a key player in the malted foods, cocoa powder, drinking chocolate, malt extract food and sugar confectionery segment. CIL had also entered the carbonated drinks market with brands like Canada Dry and Crush, which were subsequently sold to Coca Cola in 1999. Established brands include Dairy Milk, Perk, Crackle, 5 Star, Éclairs, Gems, Fructus, Bournvita etc. The company plans to increase the number of retail stores for future growth and market expansion. Colgate-Palmolive India Colgate Palmolive India is the market leader in the Indian oral care industry, with a 51 per cent market share in the toothpaste segment, 48 per cent market share in the toothpowder market and a 30 per cent share in the toothbrush market. The company also has a presence in the premium toilet soap segment and in shaving items, which are sold under the Palmolive brand. The company plans to launch new products in dental and personal care segments and is prepared to continue spending on advertising and marketing to gain market share. Profit margins are being targeted through efficient supply chain management and bringing down cost of operations. Hindustan Unilever Ltd (HUL) Hindustan Unilever Ltd is the nations largest and most significant consumer goods company. The product portfolio of the company includes household and personal care products like soaps, detergents, shampoos, skin care products, colour cosmetics, deodorants and perfumes. It is also the market leader in tea, processed coffee, branded wheat flour, tomato products, ice cream, jams and squashes. HUL enjoys a solid distribution network masking over 3,400 distributors and 16 million outlets. Nestle India Ltd (NIL) Nestle India Ltd a subsidiary of Nestle SA, Switzerland, is a leading manufacturer of food products in India. Its products include soluble coffee, coffee blends and teas, condensed milk, noodles (81 per cent market share), infant milk powders (75 per cent market share) and cereals (80 per cent market share). Nestle has also established its presence in chocolates, confectioneries and other processed foods. Soluble drinks and dairy products are the major contributors to Nestles total sales. Some of Nestles popular labels are Nescafe, Milkmaid, Maggi and Cerelac. The company has entered the cold milk products segment with the launch of Nestle Dahi. Nestle has also made a venture in non-carbonated cold beverages segment through placement of Nestea iced tea and Nescafe Frappe selling machines. PepsiCo PepsiCo is a world leader in convenient foods and beverages. PepsiCo brands are available in nearly 200 markets worldwide. PepsiCo entered India in 1989 and is working on three focus areas soft drink concentrate, snack foods and vegetable and food processing. PepsiCos success is the result of excellent products, high standards of performance and unique competitive strategies. Procter Gamble Hygiene and Health Care Limited The overall portfolio of Procter Gamble Hygiene and Health Care Limited includes healthcare; feminine-care; hair care and clothing care businesses. PGHH operates in just two business segments Vicks range of cough cold remedies and Whisper range of feminine hygiene. The parent company has declared its plan to discover further external collaborations in India to meet its global innovation and knowledge needs. Gap Analysis Indian organizations are still keeping up with among the Material Resource Planning (MRP-II), Enterprises Resource Planning (ERP), Logistics and Supply Chain Management (SCM). However, it is quite apparent that Indian corporate sector is fast realizing the need of  SCM, which can integrate all other practices and procedures. SCM in India offers one of  the fastest growth areas in revenues as well as employment. India started a little overdue for restructuring and reformulating the strategies relevant with supply chain. However, there is no doubt that Indian industries are fast catching and preparing for meeting the new business environment. A study of available literature related with Indian business practices after 1991s liberalization guidelines show that organizations are concerned about their value chain and identifying that competition is shifting towards  the efficiency and performance  of entire supply  chain activities. The traces of SCM adoption by Indian organizations are given as: Until 1990, logistics was treated as the management of transportation, inventories and warehousing and organizations had to perform these activities individually in an efficient manner. Before opening of Indian market, Indian business giants were enjoying the single play with stable development of capacities. Later on when they heard the music of competition, they found themselves with excess capacities with huge cost burdens. This required organizations to control the cost factor for the survival at marketplace. At the same time of 1990s, Indian companies got fascinated by Business Process Re-engineering (BPR). Organizations treated BPR as remedy of their illness across the organizations processes and functions by eliminating the non-value adding activities and streamlining the operations with a guarantee of higher returns. Fast growth and development of telecommunication networks and wide spread of information technology tools and techniques after mid 1990s presented the biggest challenge in managing well-informed clients. Nevertheless, these changes also provided the most significant boost to Indian industries because organizations discovered themselves able to reach out vendors or suppliers on one end, and clients to the other. Due to this revolution only, ERP-II integrated the internal departments into a seamless organization, whereas, SCM attempts to integrate the exterior factors and processes into the internal procedures. Research Methodology The methodology used for this study is that of primary research. Surveys were given out to 30 FMCG stockiest. By collecting and analysing the results of the surveys we arrive at conclusions for each of the considered questions. In the survey we consider 12 questions. Sampling The sampling plan for the study decides the work area that is the population, which has to be surveyed. A Brief idea about the sampling for this research consisting of its different parameters is given below: The research methodology comprises of the following: Sampling Method (Judgment sampling) In this type of the sampling the researcher uses his judgment to select population members who are good source for accurate information. Sampling Universe The sample universe taken is Andheri (W), Mumbai. Sample size In this study sample size is of 30 FMCG stockiest. Due to the shortage of time the research size is taken short so that the research can be done easily. DESCRIPTIVE RESEARCH The research is primarily descriptive as the problem is very specific and a certain set of answers only while provide the insight to the solution. EXPLANATORY RESEARCH This stage develops a precise theory which is used to explain empirical generalizations that are derived from descriptive stage. DATA COLLECTION The data has been primarily collected from the various customers, their opinions and answers are recorded in the form of an excel sheet. DATA ANALYSIS (ACTIVITIES AND TECHNIQUES) There are three different activities in data analysis:- Data Reduction- in this data is selected, focused, simplified, abstracted and transformed. The data is organized. Data Display- data is compressed, reduced and organized. Conclusion Drawing and Verification. Questionnaire And Analysis Level of awareness towards Supply Chain Management in the FMCG sector Degree of willingness to accept Supply Chain Management for better profitability achievement Choices for a better Supply Chain Solutions Insufficient funds affecting the implementation of Supply Chain Management Satisfaction level with Supply Chain Solutions Level up to which new emerging technologies are beneficial in providing better Supply Chain Solution Most preferred option of the advantages of implementation of Supply Chain Solution Role of Supply Chain in the Total Performance of a business Willingness level for outsourcing Supply Chain services Importance of Supply Chain solutions in FMCG sector compared to other commodities Objectives of the FMCG Companies Challenges shaping the startegies of FMCG companies Findings and Conclusion Most of the stockiest across Andheri(W) are well aware about the Supply Chain Management fundamental but approximately 20 % stockiest are not aware about the same; they follow traditional way to deliver good to their customers. Supply chain management is known to be one of the most important tools to increase total profitability. Particularly in case of stockiest business supply chain contribution forms major part of total profit. But in Andheri(W) 28 % stockiest dont believe that supply chain helps form major part of their total profit. Willingness level to accept the supply chain management advantage of better profitability achievement is also not very satisfactory. On the basis of above response, most of the stockiest have many options for alternative Supply Chain Solutions, some have moderate level of options for the same. But 35% stockiest have very few options for alternative Supply Chain Solutions. Those who have very few options for Supply Chain feel trouble when they want to increase supply chain performance. Supply chain cost contributes to the major part of the total cost in the FMCG stockiest business. But effective supply chain management would be helpful in reduction of cost and increase profit. In the survey 22% stockiest respondents feel cost deficiency does not hinder the implementation of supply chain solutions. Satisfaction level among respondents towards Supply Chain Solutions is high. 50% of the respondents feel so. In survey 22 % stockiest fell emerging technologies are not beneficial in providing better supply chain solutions which shows that either they are not aware or not interested in using emerging technologies in their business process. 48% of the stockiest feel that Better lead time is the most preferred option of the advantages of implementation of Supply Chain Solution. According to the survey respondents feel that Supply Chain plays a major role in uplifting the total performance of the business. Respondent Stockiest dont like to outsource supply chain solutions because their business is all about supply chain. Outsourcing supply chain solutions from third party supply chain service provider would directly impact their total profit. But 24% stockiest feel they would like to or are currently outsourcing their supply chain solutions. Supply Chain solutions hold a high importance in the FMCG sector as compared to other commodities sector in India. Reduce out-of-stocks/increase shelf availability has been rated it as the first priority by the respondents. Followed by Lower sourcing/procurement costs, Improve service offered to customers, Reduce investment in inventory and Lower warehousing and distribution costs. As far as challenges in the FMCG sector are concerned, the picture is somewhat more practical and tactically oriented. The ongoing struggle to make the supply chain demand-driven and lean is the regarded as a serious and critical challenge to the FMCG sector. So the need is to create a better promotional awareness by FMCG key players to offer different version of SCM solutions because stockiest feel that they can offer better time bound delivery of product to their customer and can manage their inventory in a better way such that it poses out to be a strategic advantage to their business.

We Can End World Hunger Essay examples -- Argumentative Persuasive Ess

     Ã‚  Ã‚   In the past ten years the world population exceeded six billion people with most of the growth occurring in the poorest, least developed countries in the world. The rapidly increasing population and the quickly declining amount of land are relative and the rate at which hunger is increasing rises with each passing year. We cannot afford to continue to expand our world population at such an alarming rate, for already we are suffering the consequences. Hunger has been a problem for our world for thousands of years. But now that we have the technology and knowledge to stamp it out, time is running short. Food security is one of the largest problems facing our world today. To be "food secure" a country must have enough food to feed its population and be capable of feeding its growing population in the future. About 700 million people today do not have enough food available to keep themselves healthy. They are plagued by hunger, malnutrition, disease, and death. One reason that many third world countries are not food secure is that they do not have the technology to keep up with the growth in population. For example, in many countries crop fields cannot be worked to their full potential. One way to help solve this problem is to bring unused machinery, which has been exceeded by our technology to these countries. But it takes more than just bringing the technology to them; we need to teach them to use it and to grow from it. Everything that grows begins with a foundation. But likewise, if we try to build something without a foundation, it won't grow. If we help other countries build a foundation for themselves, they can grow into independent self-sufficient countries of their own. But if we simply do... ...inds to address the food for the future. Helping people help themselves is the only lasting help.    Works Cited Barraclough, Solon L. An End to Hunger? The Social Origins of Food Strategies. London: Zed Books Ltd., 1991. Boucher, Douglas M. The Paradox of Plenty: Hunger in a Bountiful World. Oakland, California: Food First Books, 1999. Asimov, Isaac. "Borlaug, Norman." World Book Encyclopedia. 1979 ed. Brown, Lester R. Who Will Feed China? Wake-Up Call for a Small Planet. New York: W. W. Norton and Company, 1995. Lobo, Vinay. http://www.selfhelpinternational.org/about.html. September 29, 2001. McGovern, George. The Third Freedom: Ending Hunger in Our Time. New York: Simon and Schuster, 2001. http://www.heifer.org/end_hunger/index.html. September 29, 2001. http://www.cartercenter.org/agriculture.html. September 29, 2001

What Do We Really Know About The Beginning Of Time? Essay -- Essays Pa

What Do We Really Know About The Beginning Of Time? Most people take for granted important discoveries, such as the Big Bang. It is widely accepted that the Big Bang created the universe, and while most people can explain the basic theory behind it, little else is common knowledge. Calvin of Calvin and Hobbes called it â€Å"The Horrendous Space Kablooie,† but many people do not grasp the enormous concept (Milne). How exactly do you prove how time began? A writer for Scientific American put this subject into perspective: â€Å"If you’re religious, this is like looking at God† (Milne). Cosmology is the study of the universe, its workings, how it was made, and what it will become. How the universe began has always been a wonder to humans. One of the first widely accepted theories in the 1700s, called infinite expanse, explained that the universe is infinite, with no beginning and no end. This theory had more to do with the philosophy of the time than actual science; however, there was no way to prove or disprove the theory. It was not until the 1920s that Edwin Hubble was able to study the deep sky, objects very faint and far away. In 1929, Hubble proved that stars are clumped in large galaxies, and many galaxies exist beyond our own in a universe that takes light billions of years to travel across. Not only did Hubble prove that galaxies exist, but by observing redshifts (a shift toward red in the visual spectrum of light because of the receding effect of an object) also proved that the galaxies were getting farther apart. Shortly after Hubble’s discovery, a Belgian priest and mathematics teacher by the name of Georges Lemaitre published his own theory that was based off of Hubble’s observations. He said that if the galaxies in the u... ... as many more significant discoveries are bound to happen in the near future that will help clear up the situation (Milne). It is certainly an age for discovery, and understanding newly published discoveries does not require a doctorate. While astrophysics is not everyday, practical knowledge, it can be very impressive to undersand and explain to others how time began. Works Cited â€Å"Big Bang Theory.† Encarta Encyclopedia Standard 2004. 2003 PC ed. Glanz, James. â€Å"Accelerating the Cosmos.† Astronomy.com. 2001. 25 Mar. 2004. Lacey, Jake. â€Å"Milky Way III.† http://members.cox.net/llacey14/jakestars.html. 2003. 29 Mar. 2004. Milne, Rich. â€Å"The Origin Of The Universe.† http://www.leaderu.com/orgs/probe/docs/origuniv.html. 1995. 25 Mar. 2004. Schomaker, William. â€Å"Physicists Put Brakes on Accelerating Universe Theory.† Astronomy.com. 2002. 25 Mar. 2004.

A Critical Appreciation of Frost’s ‘The Oven Bird’

The Oven Bird is a pessimistic sonnet. The octave seems to describe mid-summer and how it is past its best. Whereas the sestet, which is marked by a rhyming couplet, brings a change, as Frost looks toward what will come in the future, and how to live with a life that is past its best. The bird sings ‘Loud' and predicts the inevitability of mid-summer turning into fall. Gloomy descriptions are used even though it's the middle of summer and everything should be bright and cheerful, ‘he says that leaves are old and that for flowers/ Mid-summer is to spring as one to ten'. The endstop after ‘ten', makes the fact that there are not as many flowers in summer as there are in spring, very definite and quite blunt. Even though winter is along way off, lots of nature is already past its best: The early petal-fall is past, When pear and cherry bloom went down in showers On sunny days a moment overcast The speaker constantly focuses on the shadows, although it is only a ‘moment', so much destruction seems to happen in it. While it's still mid-summer, the bird is already anticipating fall as he says ‘and comes that other fall we name the fall'. Perhaps in this poem Frost is talking about Darwin. The oven bird could be used to represent Darwin. Frost says ‘there is a singer everyone has heard'. Around the time Frost was writing, Darwin was teaching his theory, he was famous and everyone had heard of him. By placing ‘loud' at the beginning of the line and putting a comma after it, Frost focuses on this word, emphasising that Darwin is shouting and telling everyone about his theory. Frost then goes onto say the bird ‘makes the solid tree trunks sound again'. This could possibly be Darwin questioning all and bringing a new uncertainty to life. If we continue with the Darwin idea, perhaps when Frost refers to ‘that other fall we name the fall', he is referring to Adam and Eve and the fall of mankind. This is then followed by the bird saying ‘the highway dust is overall'. Read also Critical appreciation of the poem â€Å"Old Ladies’ Home†. The highway might represent mans progress and new scientific knowledge and how this now covers everything, nature and religion. Frost says, ‘the bird would cease and be as other birds/ but that he knows in singing not to sing'. I think this could mean that the bird is not as exuberant as other birds in spring, but he sings in mid-summer and knows the future isn't necessarily something to look forward to. With Darwin's new theory, the old certainty has been taken away and replaced by something new and radical that makes the future unsettling. The poem finishes on an unsure note as Frost says, ‘The question that he frames in all but words/ is what to make of a diminished thing'. Frost might be saying that, although life is past its best, like summer, how can we make the most of it? This is very characteristic of Frost's poetry, with Frost leaving the reader to make their own interpretation and decide for themselves. Although the tone of the last two lines is elegiac and ‘diminished thing' sounds very negative, Frost also asks ‘what to make' of it and this sounds more positive as though this is just a new, exciting challenge to face. The Oven Bird is also similar to Frost's other poetry because he uses nature to put across an idea. The Oven Bird is an unusual sonnet, Frost uses an old, accepted poetry style to express these new and bold ideas, the unconventional rhyme scheme also helps to emphasise these new ideas. This is another quality of Frost, to take a certain style of poetry and make it his own.

Brazilian Literature Essay

For a long duration, Dom Casmurro, Machado de Assis’s novel has moved its readers to opening a debate on if Santiago’s wife, Capitolina, had been faithful to Santiago. The narrator was believed to have loved his wife since their childhood. His mother, who later passed on had wanted the narrator to become a priest thus avoid getting married to his girlfriend. They later got married but later starts to suspect the wife of an affair with Escobar, a close buddy of his. Escobar later on perishes in an accident and the narrator’s wife got a baby boy, Ezekiel. The conflict of the narrator reaches climax as the people around him indicates that the born child resembles Escobar. The narrator is left sad with this as he accuses his wife of infidelity and longs for revenge while on the other hand trying to prevent himself. The supposed infidelity of the narrators wife is not the main issue, but the most debated issue in this novel is the manner in which reader is positioned by the novel in asking or deciding the himself question or just his version of the issue. In order to respond to such questions, one is expected to view the events in the novel in order to take position. The whole narration comes out from the narrators view point as he converts the subjectivity into mere fiction. In the novel, the reader of the novel is enticed by the narrator, Casmurro into his confidence as well as being manipulated to condemn Capitu, his wife. This makes the reader perceive him as a person who took the responsibility of his wife’s death and the other reprehensible behaviors of the life he lived there after (Joaquim, Maria). There are several clues in the presumed eyewitness’s account of truthfulness. But closely looking at the clues given by the narrator leaves one to finalize that the narrator is living a lie and the way in which the desire he expresses in trying to fill in the central existence of his, fails since the fact of the life he is living is in a lacunae which he is not in a position to have it in the story of his life. Casmurro, right from start, portrays himself as the figure with authority in the story and starts to manipulate the audience. The insight into Casmurros personal traits is portrayed in the first chapter as in â€Å"DO titulo† (the title) he tries to link to audience with the way in which he got his nickname Dom Casmurro. He goes ahead to inform the reader not to find the meaning of the word Casmurro in the dictionary, however, he indicates that it implies tight-lipped person who is withdrawn within himself. On the other hand, the name is a old fashioned Portuguese word defined by the dictionary as obstinate, bull-headed or fearful, withdrawn, aloof, dour and gloomy(Scott). The narrator is believed to have gotten his nick name from a young gentleman within his neighborhood who was feeling being insulted by Casmurro. This name, Dom Casmurro was given to the narrator during one of his journeys by train to Engenho Novo. On the way, he met the young man who was reading some poems for him. Tired, Casmurro fell asleep even without getting what the young man was reading for him in his poems. The following day, the man whop felt ignored stated calling the narrator ‘Dom Casmurro’. Because of the narrator’s humble nature, Dom was used in a belittling manner. The entire neighborhood saw the name Casmurro as being fitting to him so much that it got stuck. Casmurro makes the nickname the title of his story after giving it definition for the audience as well as discrediting it with a lot of humor. He goes ahead to portray himself as a real gentleman and an honest man. Looking at the meaning of the name in the dictionary leaves on to start questioning the truthfulness of the narrator (Assis and Gledson 246). The narrator, who just refers to himself as Dom Casmurro, is reluctant in identifying his true identity. The audience only learns later on that Casmurro’s real name is Bento Santiago. The narrator does not want to assume this identity but prefers to remain just as Dom Casmurro. He later tries to recall all the happenings of his earlier life hoping to go on with reorganizing his life the way it used to be. As he gives introduction of his memoirs, he talks of some recollections which he refers to as charming and sweet. As the narrator promises to provide a faithful narration of his earlier life, he also posses the expectations of having the reader taking his story as true but not consider issue outside the meaning of his narration. The question the reader is left asking himself or herself is whether he or she can believe whatever the narrator is saying. With this said it is clear that Casmurro wants to relinquish the influence of the story as well as leaving the whole story in the reader’s hands. He does this by inviting the audience to have the gaps in the story filled. But the reader is left with little chance to do so since he is making sure that the reader adopts to his views and ignores the questions out side this. But the reader can condone the narrator’s behaviors if he decides to expose them. In trying to tell the story from his own point of view, the narrator wants to create a link of trust as well as establish confidence with the audience. But he has indicated to the reader a number of his fault as well as discounting the sternness with unwarranted explanations for behaving in that manner. Casmurro comes out to be unable to keep the needed control over the audience in the chapter. In order to fill in this gaps the reader, can do so by taking the case of the narrator has been in long defense of himself. By misleading the reader in the initial narration, Casmurro conflates Bento Santiago with Dom Casmurro. The narrator is sufficient distinct from bento Santiago and needs to be another character. As in the events which follow this, the narrator used the name Casmurro as the persona in the narrative to give picture of his life and allow him to relinquish the responsibilities that could be associated with Santiago wants life. The real truth of the story lies in the gaps left for the reader to fill which appears to be the responsibilities of the reader, thus the reader has to choose the role to play. The name Casmurro does not appear as the most suitable title for this story since it does not flow with the ideas of the story. The slum This is a novel which takes one back to the history of a naturalistic movement of Brazil, in which the major characters are slum residents in the Botafogo neighborhood of Rio de Janeiro which contributed to a great part of the social problems experienced in the society. This kind of live has disordered the slums growth and development for many years. One of the main characters, Joao Romao arrives in a scene of the slum yarning for money and more power. This indicates how the powerful have concentrated resources to them selves forgetting the poor ones in the slum. The rich and powerful society of Brazilian as alienated from the Brazilian culture leaving the poor to struggle on their own. Many people, in the initial setting are exposed to the harsh slum live. The rich are depicted as being greedy merchants who like associating them selves with the Portuguese (Joaquim 254). The roles of the women in the slum include being submissive family heads, prostitutes, subjects to the rich and objects. There is a lot of racism exhibited considering the way the blacks are treated by the Portuguese and the Italians. Bertoleza, a slave grocer living in the ghetto, represents the many people fighting to make survival. She sells ox baits and fried fish. She is a symbol of the many slum dwellers who are in their situation because of being black which is seen as the cost of working all day long for the masters. She works hard despite the low wages she raises from her job. Development in the slum is indicated when she intents to use some of the money she earns to purchase an earth strip for expansion of her business and built a house for herself as she is tired of the informal house she lives in the centre of the Rio de Janeiro slum. The slum people have created a social macrocosm. Very early in the morning the slum live starts, the residents open not their eyes but their infinity of doors and allied windows. The characters exhibited to in the slum as fighting, working, copulating, singing or even singing. The slum comes out as a place where the blacks as well as the mulattos are ever engaged in scrambles with the Portuguese and Italian in order to move up from the bottom line of the social food chain. This indicates a live that lack social pathologies, violence, sordid betrayals, illicit sexual relationships, lesbians and homosexuals as well as cheap prostitution business, illicit liquor, increased drug abuse and small organized crimes associated with increasing juvenile delinquency. The Portuguese civilians in the slum represented by Jeronimo and his wife find a group of people represented by Rita Baiana and Firmino who are the poor residents of the slum in the normal slum social groups. The story of the slum is also concerned with the love affair of Romao, a land owner in the slum who gives out everything as well as his Brazilian wife in order to win a white lady and those of his land tenants ending up destroying several lives including those of spitfire Rita Bahiana and Jeronimo and his own too. He had risen from being a proprietor of a small business to a slum dog lord. This represents the urban discontent, is portrayed to have its people having some personal traits which exhibit rampant materialism as well as souls which are restlessly shaped and influenced by great ambition and desire to gain power and immediacy. The social vices exhibited in the slum are as a result of the poverty associated with the slum which has driven its people to desire for more than what the society they are living in can offer. These are exhibited as the characters of most slum dwellers who survive at any opportunity, given the chance to find their breakthrough. The people with money in this society have taken the advantage of the situation to get cheap sexual satisfaction from the Poor’s wives. The near by neighborhood of Portuguese is seen as being rich one. The interaction of the Portuguese with the slum dwellers starts is believed to bring some changes to the slum. It is due to this that the slum dwellers start to have closer relationships with the Portuguese who employ them in better jobs. Others get into personal relationships or even marriage with the Portuguese attracting better packs for their lives as the presence of the Portuguese increases in the slum. They start get interest of developing the slum into a better environment where they would invest. Some developments are portrayed when some of the rich slum people like Romao establishes a quarry and goes ahead to in invite Jeronimo to help in its management. With so much rivalry developing in the slum due to hatred and envy of some Brazilian getting associated with the Portuguese, the slum is burned down at some point. Later on, it is built up with some improvement in the building structure by the middle class society thus eliminating the initial state of poverty and disorganization experienced by the slum dwellers before. This changes the former kind of live style that the slum dwellers had adapted. As the intermingling of the Brazilians with the Portuguese increase, the level and standard of living went up. The former slum dwellers started to live in better houses. The number of marriages between the two societies increased and more investments were started in the former slum area which had developed into better residential area. After the slum is burnt and some new houses are developed by the middle class, most of the vices exhibited initial by the slum society are not any more. The cases of illicit sexual relationships, fights and poor housing are replaced by a society which has burning desire for development, as the middle class society starts to put their interest for investment which turns the once unhealthy society into a meaningful livelihood suitable for human settlement. Other characters exhibited by the Brazilian slum live include the people’s despair, the slum excitement, and the perfumes. The dwellers of the slum always have the ever burning desire to live the lives of the neighborhood which is full of luxury. The slum itself is perceived as an organic unit, with all sorts of live present there. After the development, the slum starts to fills with urban college students and artists who also contribute to its gentrification. The slum life was initially portrayed as full of sadness and tragedy as seen in its naturalism but with these developments some sense of lively hoods have started to be seen. Another major development of the slum is the manner of ownership that is shown before and after the burning and housing of the land. Initially, the bigger percentage of the slum land was owned by some few individuals such as the slum lord, Joao Pomao who is seen as one of the big hypocrites and who exhibited a lot of control over the slum many landless. After the recreation of new houses most of the land was owned by several middle class people. Work Cited Caldwell, Hellen. The Brazilian Othello of Machado de Assis. Berkeley: University of California Press. 1953. Joaquim, Maria. Machado de Assis. Dom Casmurro, Berkeley: University of California Press. 1953. Scott, Infanger. Living a Lie: the Silence of Truth in Dom Casmuro, Vanderbilt University, 2002, viewed on 13 July 2009 from < http://www. umassd. edu/cas/portuguese/lyinginportuguese-texts/scott-livingalie. doc > Assis, Machado and Gledson, Joao. Dom Casmurro. New York: Oxford University Press, 1998, p. 246.